BETH RICHARDS POP UP

Creative Direction

BETH RICHARDS tasked me with helping create a two month pop up shop in Vancouver’s Fairmont Pacific Rim hotel. I conceptualized and designed the store foundation, along with the typographic and large format imagery. The bold messages combined with imagery of powerful waves and women exuding strength and solidarity was designed to inspire and empower not only potential buyers, but the massive number of foot traffic the Fairmont sees daily.

BETH RICHARDS FAIRMONT POP UP