KINETYX

Brand Visual Identity - Collateral - Apparel

Sensory insoles that upgrade human movement. Kinetyx makes sensory insoles that will change the way researchers quantify and qualify movement. Motion sensing IMUs paired with a pressure array allow us to gather an incredibly unique data set. All contained in an insole that is imperceptible to the user. Mirroring this vision in the Brand’s mark meant giving attributes of movement and connectivity. Italicizing or ‘forward movement’ and physically connecting characters were two ways of nodding to story. Apparel direction touched on the science behind Kinetyx but was to also speak to the athleticism of its users. https://www.kinetyx.tech/lab

KINETYX